I turn your products into unforgettable gifts.

Hello, I'm Gifter – your brand's future gifting concierge. I introduce your products to people who are actively hunting for the perfect gift for someone they love.

Early access to the merchant panel, curated placement, and launch updates – no spam, ever.

What am I, exactly?

I'm not a marketplace wall of products. I'm the intelligent, taste-led layer that sits between "I need a gift" and "I've just found the perfect one." When someone arrives with a person, an occasion, and a budget, I match them with brands like yours.

I bring you high-intent gifters

I simplify choice into curation

I champion thoughtful, distinctive brands

Right now, gifting is guesswork.

Gifting lives in too many places: giant marketplaces, saved screenshots, half-finished wishlists, late-night panic scrolls. Shoppers feel overwhelmed. Brands feel invisible.

You're lost in the grid

Your products compete with thousands of near-identical listings in the same cold, endless feed.

Rising ad spend, shrinking signal

Getting seen often means paying more to shout louder, not telling your story better.

Defaulting to "that same thing"

When the choice feels too heavy, shoppers fall back to gift cards and safe repeats. Your best work never even enters the conversation.

That's the gap I'm here to close.

I place your products inside the moments that matter.

When someone tells me, "I need something for my best friend who loves ritual, design, and slow mornings", I don't show them everything. I show them a small, beautifully considered selection—and that's where your products step in.

Context, not chaos

I only recommend your products when they genuinely fit the person, the mood, and the occasion. No random placements. Just relevance.

Curated stories, not just SKUs

I frame your catalogue as gift stories: "for the quiet ritualist," "for the minimalist aesthete," "for the host who has everything."

Social by design

I help people save, share, and group-gift your products across birthdays, holidays, and milestones—extending your reach beyond a single shopper.

Occasion-led demand

I remember the dates that matter. When they're approaching, I bring people back to discover gifts again—often right where they left off, with brands they loved.

How we'll work together

When my merchant panel opens, joining me will feel less like integrating with a tool, and more like onboarding a very committed gifting assistant.

01

Introduce yourself

Create your brand profile, add or connect your products, and tell me who they're perfect for. No heavy setup. Just your story and your catalogue.

02

I learn your "gift fit"

I organise your products around people and occasions: the design lover, the coffee obsessive, the new parent, the host, the colleague. I learn where you shine most.

03

I bring you ready-to-buy gifters

When someone comes to me with a real person in mind, I know when your product is the right answer. You receive orders from customers who discovered you in their search for "that's so them."

Join the waitlist now to be among the first brands I onboard.

Why join me as an early partner?

New customers, the right context

I introduce your brand when someone is emotionally invested in getting it right—not passively browsing.

Less shouting, more curation

You don't need the biggest budget to be seen. You need the best fit. I optimise for that.

Designed around gifting, not generic commerce

Birthdays, anniversaries, holidays, "just because" moments—my entire ecosystem is tuned to these occasions.

Higher intent, fewer distractions

By the time someone sees your product, they've already told me who they're gifting for and what they care about.

A home for thoughtful brands

I'm built for brands with a point of view: quality, craft, design, ritual, story.

Founding partner advantages

Early brands help shape features, appear in launch collections, and benefit from my earliest marketing pushes.

Who belongs inside Gifter?

If your products are made to be chosen—not simply added to cart—then we'll get along very well.

Design-led homeware and lifestyle brands
Specialty coffee, tea, chocolate, wine & craft producers
Fashion and accessories with a distinct aesthetic
Beauty, wellness, and ritual-driven products
Stationery, objects, and desktop companions
Concept stores, boutiques, and curated multi-brand spaces

If people say "this is so them" when they buy from you, I'm building this platform with you in mind.

Be part of my first chapter.

The first brands inside Gifter will help set the tone for how gifting should feel: personal, modern, and beautifully curated.

By joining the waitlist, you'll:

  • Be first in line when the merchant panel goes live.
  • Receive a personal invite to onboarding and walkthroughs.
  • Be considered for my earliest curated gift collections.
  • Have a direct line to influence brand-facing features.
  • Join a small, handpicked circle of founding partner brands.

I'll only email when I have something genuinely useful to share.

You might be wondering…

Let's make gifting feel special again.

If your products are made for moments that matter, I'd love to introduce them to the people searching for something more thoughtful than "add to cart."