Ceramics
Hand-thrown espresso cups
[Founding brand] · £50–£150
Why: echoes the ceramics on her wishlist; used every morning.
Gifts from independent brands, curated for their taste and the occasion — and sent without ever asking where they live.
The problem
Every person you gift gets their own feed, shaped by their wishlist, their taste and the occasion. Less guesswork, more of the right thing.
Your friend saves their address once, privately. You choose the gift and the day; the brand ships it. The surprise stays intact.
AI curation
GIFTER's AI builds a curated feed for each person you gift — from their wishlist, what they save, how you describe them, the occasion and your budget. It suggests; you choose.
Built from their wishlist, what they save and what you tell us about them.
For a birthday: pieces that feel chosen, not bought.
[Founding brand] · £50–£150
Why: echoes the ceramics on her wishlist; used every morning.
[Founding brand] · £50–£150
Why: warm and quiet — close to what she saves.
[Founding brand] · £50–£150
Why: for someone ritual-led: a daily object, not a one-off.
[Founding brand] · £50–£150
Why: minimal and sculptural; London delivery on the day.
Illustrative suggestions. Real feeds show Founding 20 brands.
How it works
Connect with the people you gift. Both of you accept the request, and you're connected.
Open their curated feed — suggestions for their taste, the occasion and your budget. Add a message, pick the day, pay.
The brand ships to the address your friend saved privately. You never see it. They do nothing.
Who sees what
Saved once, at account setup. Never shown to senders — not per gift, not in any notification. The brand receives it only to fulfil the order.
You chose the gift and the date. The address never reaches you — not now, not in any notification.
For brands
Nobody opens GIFTER to browse. Every sender is shopping for a specific person, an occasion and a budget — and our curation puts your pieces in front of the ones they suit.
[Your bud vase]
[Your brand] · ships direct, London delivery
Every visit is a gift in progress — a person, an occasion, a budget. Discovery, not just a listing.
Your products surface in feeds whose taste and occasion they suit — beside a handpicked set of high-end independents.
Recipients save what they love; their friends buy from those lists. Your pieces wait where the gifts are decided.
The numbers, openly
Service fee is shown openly at checkout: 10% under £25 · 8% £25–£74.99 · 6.5% £75–£149.99 · 5% £150+. Card processing is paid by the sender.
For brands — Founding 20
The Founding 20 pay 0% commission for as long as our agreement runs. Connect Shopify, we bring the buyers. You keep fulfilment, we keep it beautiful.
Twenty places. Open a door.
Handpicked, high-end independents only. Questions? We're happy to reply.